For some reason there are radio stations all over the world like to call themselves “The Mix”. Or “Mix 100-something”. There’s one here in Rochester.

Which pisses us off because in this town WE own the name The Mix and WE WERE The Mix long before this radio station started calling itself The Mix.

And it pisses us off double because almost every day we get calls from people who think they’re calling the radio station that calls itself The Mix instead of the advertising agency that is The Mix.