Don’t be silly. Most ideas suck. Let’s say so right up front,
kill the bad ideas, kick them under the couch and move on.
NEVER
SAY BEST.
Lawyers get all nervous and jerky
when you say your product is the best. We like breaking
this rule just to see lawyers get jerky.
PEOPLE DON’T READ SO DON’T BOTHER WRITING
A LOT OF COPY, KEEP YOUR HEADLINES AS SHORT AS YOU CAN
MAKE THEM, AND MAKE SURE YOU HAVE A LOT OF NEGATIVE SPACE
IN YOUR LAYOUT SO THE DESIGN DOESN’T GET TOO BUSY.
We can go either way on this one.
the MIX | 300 state street | rochester ny 14614 | 585.423.1689 | fax.585.423.1637
